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RECENT BLOG POSTS
I wanted to share an excellent post from the Real Estate Tomato: Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity. It’s a fantastic real-life case example of how, even if you are using social media well to connect with clients, there are additional st...
01/30/2010
In my coaching, I am dedicated to helping the Realtors® I work with build a business based on referrals and repeat clients. I know how much of a difference it made in my own life when I was selling real estate – I went from having the undependable ebb and flow of a real estate business based on ...
01/27/2010
It’s the New Year – everyone is making resolutions and big plans for 2010. This is a great time for you to show your clients that you care as much about them having a great 2010 as they do. A great way to do this is get in touch with them and provide really valuable info they can use – whether i...
01/20/2010
Today’s Web 2.0 wrap-up is a great recycled post from The Real Estate Tomato, Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. Jim talks about the importance of using long-tail keywords when blogging, because it actually lets you control the type of buyer...
01/15/2010
The old statistic is that the average family moves and changes homes about every 7 years. But I would guess that with the cooler real estate market we’ve had the last few years, that’s gone down quite a bit. If you’ve been in business longer than that, have you noticed less repeat customers comi...
01/14/2010
As a real estate marketing coach, I’m always on the lookout for good tips and info on marketing local businesses. On the one hand, Realtors® have online marketing a little easier, because they don’t need to show up in a general Google search for “real estate”, just one for “real estate in MyTown...
01/14/2010
5 Comments
VERY interesting statistics - makes you think about how you're using social media currently.
12/24/2009
Today’s Web 2.0 Wrap-up comes from the Geek Estate Blog, and their post Got Disclosures? Try DropBox for Drop Dead Simple File Sharing. This is yet another great example of the ways that technology really can make our life and our business WAY simpler. DropBox is an online service (free for up to...
12/18/2009
I was reading a really thought-provoking post this morning from Loreena Yeo on Active Rain, Perfecting Your Inventory Knowledge in Your Neighborhoods, and it got me thinking about a situation that is happening a lot more with the current economy – taking listings in an area you’re not all that fa...
12/15/2009
From now until December 25th, you’ll probably be receiving holiday cards in the mail, e-cards or small gifts from friends, family, past or current clients, and other professionals you’ve worked with. While for some of them you might just be a name on their list, there’s a quick way to change that...
12/09/2009
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Rich Rogala

Real Estate Marketing Coach
smartphone(773) 865-7424
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