dgedtrger qwertertr's (chrisphm) Blog

Do you consider yourself to be consistent with your mortgage lead generation efforts? If you don't, you better start being consistent. It's the consistency that will bring your success in mortgage marketing as a Loan Officer. Shotgun marketing never helped anyone win at the mortgage game. An elit...

It never fails to amaze me how much time is wasted by Loan Officers doing unimportant activities, rather than tried and true mortgage lead generation activities. Every week I talk to at least 3-4 loan officers just in the state of MO, who are still managing to close 8 - 10 deals or more per month...

Let's face it, there is a massive crowd of needy home buyers who are looking for a great loan officer. And let me also tell you that this huge pool of hungry home buyers goes unnoticed by most mortgage loan officers. I'm not kidding, these people are missing massive mortgage lead generation oppor...

Rule number one: You must go where the prospects are! No one is going to come to a lemonade stand in the middle of the desert. If you are not in front of the correct audience, you may as well be singing in and empty theatre. Your mortgage marketing and lead generation efforts need to be focused. ...

Marketing to realtors is all about momentum. The problem is that so many Loan officers put it off and procrastinate like crazy! The time to get started is right now. Mortgage marketing does not need to be totally in line before you launch your efforts. This is why in 2010 and now in 2011, I launc...