dgedtrger qwertertr's (chrisphm) Blog

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Mortgage and Lending - The People's Home Mortgage
RECENT BLOG POSTS
This number is completely "off the top of my head" but consider it an educated guess. I've probably listened to more than 2,000 sales pitches to real estate agents at this point. As an owner, as a manager, as a coach, and as a trainer, I've listened to more loan officers nervously stumble through...
05/10/2011
1. Results don't come quickly enough Most loan officers would stick with their marketing plans longer if they could see results quicker 2. You're told what to do, but not how to do it It's frustrating when you're told to "go get referrals" but not how to get those referrals or leads 3. The market...
05/09/2011
Here’s a particularly stinky lie… I call it that because this approach to getting more realtors has the power to bring all of your efforts to a screeching halt! Seriously – Don’t do this! Let me explain myself. Marketing is only effective if it’s believable –You already know that. If someone sens...
05/06/2011
Here’s a copy of the agenda for hte first 3 days: Day #1 Agenda: - 3 things you must know about web marketing before you’ll generate a single lead - What Google cares about and why - 3 ways to make rapid online progress - Build your website – Live walk-through - A realtor marketing plan – Identif...
05/05/2011
1. You cannot get the agents attention - This is often due to a lack of value, poorly crafted message, or failure to target 2. You get the agents attention, but are dismissed - Same as above. You did something right in the beginning, but now you’ve lost the agents interest due to lack of value, o...
05/03/2011
We've been talking a lot about focusing your efforts on high performance real estate agents this past week or so. All of this sounds great, but the question remains: "Where do I meet high production real estate agents?" Surely we're not going to ask each agent to tell us how many transactions the...
05/02/2011
Quickie today, being as how it is Sunday and all... I was thinking back to all the loan officers I’ve met in the past 5 years of training, and I pushed my brain to try and recall if I’ve ever met anyone who made the claim: “I don’t like getting referrals.” The result of all this recollection? Nad...
05/01/2011
I've posted articles like this before, and I will likely continue to do so at least 2 or 3 times per year because I believe it is so darn important! Typically, the success or failure of your mortgage marketing efforts is not dependent on the tools or gadgets you've equipped yourself with right? G...
04/29/2011
Marketing to realtors is one of the most misunderstood tasks in the industry. Quite a statement I know, but it’s true. To witness this for yourself, all you have to do is start chatting up loan officers who’ve tried it (Maybe you’ve tried it yourself?) and you’ll hear all sorts of complaints abou...
04/28/2011
If you asked me to tell you what was included in the Loan Officer Marketing Lab in one paragraph or less, here is what I would tell you: "The Loan Officer Marketing Lab is a membership site for loan officers that provides a blueprint of what to do when you absolutely, positively must close more l...
04/26/2011
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