Read our Activerain Blog

Texting is a popular tool for both marketers and sales professionals, and with the rise of chat services, text messaging between leads and agents is becoming more prolific. Whereas the phone call is used to establish the first contact with a lead, text messages are great for keeping a lead in the...

Despite its abundance in the workspace, the telephone has fallen short to email for the most utilized sales tool. Perhaps sales professionals feel that if a lead comes from an online source like an IDX website, it would be best to contact the lead in a similar manner. However, this is not always ...

As real estate moves more and more into the digital sphere, your online marketing efforts and lead conversion strategies should be compatible with every lead source. More than 50% of pageviews for listings occur on a mobile device, so it’s important to optimize your business model to capture and ...

As a real estate agent, there are two paths you can take to grow your business. As a marketing professional, you can increase lead spend or change the source to generate more leads. Although a pile of leads is not a goldmine until you convert your leads to appointments. As a sales professional, y...

Building your own real estate team will require you to step into an HR mindset and hire agents on your own. To help you fill roles and expand your real estate team, we’ve put together a blog with actionable plans to showcase the hiring process.It's important to remember that if you can attract le...

Building an effective real estate team requires the right balance of support and sales staff. Determining the right hiring order will often depend on your goals. If you want to focus more on freeing up time for lead generation, you might consider hiring a transaction coordinator. If you want some...

Now that you’ve decided to build a real estate team to improve time management and increase your sales volume, you might be wondering who should be your first actual hire. Your first hire will often depend on your goals. If you want to focus more on the core of your business, you might consider h...

The market is full of listing portals and vendors that help you generate leads, Zillow and Trulia being two well-known examples. Generating leads is great, but the larger challenge is converting those leads into clients. When a lead first comes into your CRM, the probability for a successful conn...

With so many options and opportunities to contact your pesky cold leads, it can be dizzying to decide which works best for your client base – and for you.There are, of course, two sides to this coin: what you are comfortable with and what the client is expecting. Depending on the niche you are pu...

Whether you’re just starting out in the real estate space or you’re a seasoned realtor, generating leads can be one of the trickiest parts of the business. But what do you do with that lead once you’ve gotten their info, whether through email signup at the latest open house or the IDX you created...