BoomTown Blog

Public Relations to its simplest form, it’s exactly what the name implies: your brand’s relationship with the greater public. When you get a strong strategy in place, you put yourself in a position to influence and control your brand’s relationship with the greater public. For example, when you b...

How many times have you thought “I wish my Instagram photos were as good as theirs.” Sometimes it feels like everyone else has professionals doing their social media for them, doesn’t it?A couple of photos on interesting houses might get a few extra likes, but what happens when you’ve shared pict...

We’ve all heard the saying "you can lead a horse to water, but you can’t make it drink".The ironic part about the analogy though is that people do this every single day. And usually with something we’ve spent money on. Take real estate technology for example. The real estate industry spends the a...

Here are three of Charleston, SC’s top real estate agents: Mikki Ramey, Brian Walsh, and Chris Facello. I know this, not through personal connections, but through word of mouth. I know it’s validated online with a simple check of their agent reviews. And, to be honest, it’s easy to believe just b...

You spend a lot of time and resources trying to hire the best talent for your team. You spend a lot of money on technology and lead generation. And while talent, tech, and leads are vital elements to real estate success, one of the most overlooked elements is training. “But all my new agents unde...

Planning the big picture can help you deliver a big return. You know that having a goal and clear strategies are important, but sometimes we lose sight of putting it all down on paper, and holding ourselves accountable when we get lost in the whirlwind of the day-to-day hustle. It has been proven...

After the deal is made and the closing process is over, what are your next steps with clients? Do you give a closing gift? Keep in touch? Ask for a review?These next steps make all the difference between a one time job and a lifelong client. And with the unstoppable power of online consumer real ...

Are you working hard?  Too hard, perhaps?  Sometimes our culture puts more emphasis on “hard work” rather than on efficiency. Does that mean you should stop working? Absolutely not! But there’s a better way to get the results you want without wearing yourself thin. Here’s how to work smarter, not...

Answer this. As you grow your business, how are you scaling up your lead generation?We’ve all heard the famous quote from Glengarry Glen Ross: Always. Be. Closing. But have you wondered if you could close more deals?Due diligence isn’t the problem. You call every lead that comes through the door....

Becoming the go-to agent for seller leads takes some strategy. Potential clients are armed with more intel and DIY tools than ever online, but they still want the reassurance and guidance of an agent that’s known as the specialist in their location. So how do you differentiate yourself from your ...