BoomTown Blog

The real estate market is hot right now. So, so, hot right now. But does that mean standards are put aside in favor of marketing with reckless abandon?No. It translates into the exact opposite. When the good times keep rolling you need to maximize your segmented seller lead efforts and crack down...

Last month, the White House made a decision to increase the income threshold under which workers qualify for overtime pay. Though this new rule may not be a particular victory for real estate agents, it points out a problem (enough where the government had to get involved): Americans are working ...

I’m a real estate writer. If you asked me what’s the one thing you should write to generate leads, I would tell you: I don’t know.There might be a loud gulp in between that, a little embarrassment, and maybe some internal sweating, but if you looked at the alternative -- if I lied -- which one wo...