RECENT BLOG POSTS
Recruiting teams to your brokerage is very different from recruiting individual agents which means you are going to need a whole new marketing strategy.Are you wondering what perks make teams desperate to come aboard?Do you want to know how to build the most respected reputation in town?Do you wa...
02/08/2022
Some call Don Draper, the advertising executive, and protagonist from AMC’s Mad Men a “creative genius”.Others call him the most morally bankrupt protagonist in television history.Personally, I call him divine.Not just because he’s gorgeous, but because as a lifelong fan of advertising, I whole-h...
07/26/2021
I struggled with dating in the initial years of starting my business.But nowhere near as much as I have struggled to balance my first year of marriage as a business owner.For the last couple of years, as I dated, married, and bought a house with my husband my business has had to fight for my atte...
07/21/2021
Realtors are in a desperate uphill battle to rebuild their reputation and establish credibility for themselves as a necessary resource. Especially newly licensed real estate agents who already tend to be vastly more insecure about their own worth as professionals. And where there is fear…there is...
07/19/2021
 LISTEN BELOWhttps://anchor.fm/modernrealestatemarketing/episodes/Getting-Strangers-To-See-Your-Unique-Value--Hire-You--Modern-Real-Estate-Marketing-Made-Easy-with-Sarah-Layton-ele32m  Modern Real Estate Marketing Made Easy with host Sarah LaytonEpisode 1: How To Get Rich With A Profitable Real E...
10/23/2020
I want to start off by first making myself exceptionally clear: no truly successful brand was ever built overnight. This is a long play, not a short one and it will take some patience on your part. That being said, there are some quick and simple tasks that you can incorporate into your daily, we...
10/23/2020
If you are a real estate agent or broker, you are probably wondering and speculating what the longterm effects of the pandemic will be on the industry and your business. I get that this is a truly scary time.   However, I am on a mission to help each and every one of you not only understand what ...
05/29/2020
If you are anything like most real estate agents, you didn’t even both to put a proper business plan in place before you started your real estate business. Odds are that means that you also don’t have an official marketing budget. How do I know that? Well, I have spent the last 4 ½ + years havin...
05/24/2020
  If you are anything like most successful business owners, you already understand that focusing on a niche is the fastest, easiest, and most powerful way of generating real estate leads. You also know, it is the best way to give yourself a fighting chance to avoid becoming one of these statistic...
05/14/2020
Real Estate Face Mask | Multi-functional Face Mask Shop Now - Shop Now - Shop Now - Shop Now    Stop constantly hunting for disposable face masks that hurt the environment and invest in these more practical, reusable, sustainable real estate face masks! The real estate professional's answer to st...
05/09/2020
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Sarah Layton | Copywriter & Inman Star Contributor

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