RECENT BLOG POSTS
Technically speaking, April 15th is tax day. But for Americans who expect a refund - including many homeowners who want to cash in on real estate-related tax perks - filing sooner holds the promise of getting that check in hand, stat. If you count yourself in that number, here’s a handy guide for...
12/28/2012
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The importance of having good relationships with service providers is so important!!!! Thank goodness for the TV show Hoarders!
10/18/2012
A few months ago I was invited to the grand opening of the new Fantini Mosaici showroom in Newport Beach http://www.fantinimosaici.it/fantini/en/italian-flair-california.html. It was worth the drive from Beverly Hills on a Thursday night to meet some of my favorite people and see the exquisite w...
10/15/2012
Always nice to spread around good advice. I'd like to add #8. BE CREATIVE!!! If you work in real estate, you have to love your job. If you don't, for the sake of your future clients, I recommend finding something else to do. Meeting new people, generating leads, is part of the fun, so think out...
08/29/2012
Time management is the key to a successful and sane Realtor. Without it, we are doomed to be swallowed by the black hole of social media and the internet.How much time should real estate agents spend on lead generation every day? This is one of the most common questions that we get at the Inter...
06/04/2012
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The power of ActiveRain's behind-the-scenes network and affiliations is something I feel all agents and brokers should take advantage of. I'm glad the current users have recognized that value and appreciate the network we are a part of. Have a great weekend Rainers :)! We've all seen the stats...
05/18/2012
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Buffet says Buy! Buy! Buy! Quite a few other savy financial advisors recommend the BUY, BUY, BUY approach as well. Below is a great article with visuals that I recommend forwarding to active buyers for eduacational purposes. With higher income individuals in our target markets of Brentwood, ...
04/11/2012
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The Realtor's Role: Assume Nothing! Anticipate, Ask, Assess, Analyze, Advise: Brentwood, Beverly Hills, Bel Air, and...Los Angeles at large is known for being very culturally diverse and is now drawing a large number of foreign investors. In today's global real estate market, when it comes to fi...
04/10/2012
Hello. My name is Alison Whitaker and I work with The Wood Group at Sotheby's International Realty in the Brentwood, CA office. Nice to meet you. What is your name? KYC! Know Your Clients. In a business that is based on human interatctions and building a trusting relationship, if you don't kn...
03/06/2012
Bangkok or Beverly Hills Real Estate? Where to start in a foreign market: Those of us who are lucky enough to travel and experience new people, places and things often find ourselves wondering if investing in another country is a wise decision, and if so where. We find ourselves thinking of nume...
02/15/2012
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Alison Whitaker MacCracken
Seniors Real Estate Specialist
Service Areas
Real Estate Resources
With a real estate background in USA, China, India and Mexico, Alison has acquired a wealth of knowledge in acquisitions, dispositions, development and market research across the globe.
Prior to working with Sotheby’s International Realty, she worked with top Fortune 500 companies and developers (Morgan Stanley, Gerrity International, Wal-Mart, SCITIC CP, Mantri). Her cultivation of strong international relationships has helped develop invaluable skills which she incorporates into her residential transactions here in her hometown of Los Angeles. Her exceptional knowledge of her markets, refined negotiating skills, unique marketing strategies, and personalized asset valuation techniques are just a short list of what she provides each client.
Alison began her career in 2003 with a mentor in a highly successful commercial developer and owner of several multi-family unit developments, then transitioned into commercial real estate acquisitions and development abroad. She holds a Bachelor's Degree in Economics and a Certificate in Business Administration, both from the University of California, San Diego (UCSD).
In and outside her career, Alison has a special place in her heart for senior citizens and holds the Senior Real Estate Specialist (SRES) designation. She serves as a Founding Board Member and donor for Westchester Playa Village, a non-profit organization assisting senior citizens remain in their homes as they age, and is also a member of The Leukemia and Lymphoma Society’s Team in Training in support of her sister, a survivor of Acute Lymphoblastic Leukemia.
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