AJ Discala's (ajdiscala) Blog

The Broadsmoore Group’s recently launched San Diego location provides financial services to professional athletes, who routinely mismanage their finances and are taken advantage of by their financial advisors. AJ Discala, CEO of Broadsmoore, says that two years after retirement, 78% of former NFL...

According to AJ Discala, CEO of The Broadsmoore Group and serial entrepreneur, a smart business plan identifies and addresses a gap in the system, where people are willing to pay for a solution. Though a solid business plan serves as the foundation for value generation, it’s just the beginning. F...

The Broadsmoore Group is an agile company, where quick thinking and an entrepreneurial spirit drive profit and value; AJ Discala, Broadsmoore’s CEO, embodies the fast-paced merchant banking and investment advisory firm. He’s the love child of Type A and ADD. “I’ve been here since 4:30 this mornin...

The Broadsmoore Group sees that companies are people, and it strives to enable Americans to be profitable and generous. Though financial services are the core of Broadsmoore’s business, dollars aren’t the only factor in the bottom line. “Money is a good motivator. But at Broadsmoore, we move past...

As CEO of The Broadsmoore Group, AJ Discala has embedded social responsibility in the business by initiating a charitable arm of the firm, To Be Giving Foundation. “Profit is an opportunity for generosity. I admire great businessmen like Jack Welch who established a practice of conscious philanth...

Most of us spend the bulk of our waking hours in an office environment. “You’ve got to do your best to make the most of it,” says AJ Discala. “I expect a lot from my employees and colleagues, and I rely on the people I work with to tell me what they need from me and management to meet our expecta...

America allows individuals the opportunity to establish a great reputation, be tested, fail and to come back. “Public scrutiny is part of the game,” says AJ Discala, “and it often enables players to advance their own cause. Poorly behaved or incompetent CEOs and politicians are very accomplished ...

AJ Discala and the principles of The Broadsmoore Group created sibling company To Be Giving Foundation as a way to institutionalize and maximize the impact of their charitable initiatives. The foundation empowers their peers, friends and families to improve the lives of disadvantaged members of o...