Real Estate Technology & Tools

Help Google Has asked for a second extra authorization. Any one know how to fix this? 03/07/2024

If you look to establish or improve your online presence, you’re likely wondering what the best approach is for creating a real estate website that will meet your specific needs.In this article, we provide an in-depth look at the various options you have for building a custom real estate website.We examine the pros and cons of hiring a web developer or a company, using website builders and templates, must-have features, and more.Before anything, if you want to quickly launch your website with the fastest and newest technology in this industry, check our recent game-changer platform called MLS on The Fly.Why You Need a Real Estate WebsiteA professional website is essential to helping you build your online presence and reach more potential clients.A well-designed website establishes your ... 03/11/2024

The link isn't broken, and it is active!   Easy to search for  properties too!  My website also includes details of my 75 point marketing plan, which demonstrates how my marketing plan is second to none!PS-- this post was inspired by all the broken links and agent websites that have links but do not exist. https://michaelelliott.fathomrealty.com/    03/07/2024

Each AgencyLogic single property Website PowerSite Pro, allows you to add up to three agents:  If you have additional questions, email: support@agencylogic.com Or give us a call on: (888) 201-5160 03/03/2024

We are excited to present this PowerSite Pro single property Website: 10305BeachMill.com Marketed by Christie's Master's Circle REALTOR, Fouad Talout the Website highlights a spectacular $4.5, 8 bedroom, 7.5 bath, 12,000 square home on 5 acres in Great Falls, VA.  Using our new PowerSite Pro platform, Fouad has added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell elegant estates and ... 03/03/2024

In the following video, from CNET, we compare work, hand tracking, games, and playing videos in both headsets, and also discuss how shareable they are. Which wins?  03/03/2024

OG tags – what they are? why they matter for real estate SEO? and how real estate agents can use them to drive more traffic to their sites?Let’s talk about it.With the right OG tags implemented, real estate websites can stand out in search engine results pages and social media shares.I’ll share tips on crafting compelling OG tag meta descriptions, titles, and images based on my own experience after working on so many types of real estate websites. Whether you’re an experienced agent or just starting out, you’ll learn actionable strategies to improve your website’s OG tags and make your online presence more discoverable.What Are Open Graph (OG) Meta Tags?OG meta tags, or Open Graph tags, are snippets of code you add to your website to optimize how content is shared on social media.They a... 03/06/2024

10 Essential Tips for Optimizing Your Real Estate Landing Pages  In the fast-moving real estate business, getting new customers' needs an intelligent plan. Landing pages are essential in digital marketing because they are designed to make people take specific actions, like signing up to buy something. Creating a good landing page is important for getting more people interested in a property or neighborhood and getting more potential clients for your agency. Here are 10 important tips to make your real estate landing pages better at getting leads:1.  Identify Target Audience and Craft Compelling MessagingTo make a good landing page, you must know who you are trying to reach. Who are you trying to talk to? Are you trying to talk to young people who want to buy their first home, families w... 03/02/2024

In this week's post of our YouTube Thursdays series, we are going to get back into video editing. The last few weeks we diverged a bit from editing so we could be inspired some from fellow members and their YouTube channels. We also took a look at YouTube channel banner artwork. You can see all previous week's posts via the link above if you want to catch up.This week we are going to take a look at another one of the resources that we have to include in our video projects. When we have photos related to our subject, we can drop them into our timeline. Ideally with our business video projects, we will not simply be creating "video slideshows" because the value of doing that is only marginally better than just posting an online photo album. However, if we are doing video projects composed... 03/07/2024

Source: Statista Despite the ongoing transition to 5G, which has thrown a lifeline to smartphone manufacturers struggling to keep up growth in the maturing smartphone market, global smartphone shipments dropped to the lowest level in a decade last year. According to estimates from IDC, smartphone vendors shipped 1.17 billion devices last year, down more than 20 percent from 2016, when smartphone shipments peaked at 1.47 billion units. While many experts think that “peak smartphone” is already behind us, market research group IDC remains hopeful for the industry to return to growth in 2024 and beyond. "The tide has finally turned and it feels safe to say the worst is behind us," Nabila Popal, research director at IDC, said in November 2023. "As we enter the new era of low single-digit gr... 03/02/2024

Denise came up with important information about Microsoft.  Catch it again. Microsoft Publisher's Days Are Numbered 975 to be exact. Last week, Microsoft announced they would no longer be supporting Microsoft Publisher as of October, 2026. Here's their official statement: "In October 2026, Microsoft Publisher will reach its end of life. After that time, it will no longer be included in Microsoft 365 and existing on-premises suites will no longer be supported. Until then, support for Publisher will continue and users can expect the same experience as today." Our designers at The Lones Group have known for a while this is coming. The writing has been on the wall. While other companies that provide design software have been continuing to innovate over the last few years, we haven't been se... 03/08/2024

Microsoft Publisher's Days Are Numbered 975 to be exact. Last week, Microsoft announced they would no longer be supporting Microsoft Publisher as of October, 2026. Here's their official statement: "In October 2026, Microsoft Publisher will reach its end of life. After that time, it will no longer be included in Microsoft 365 and existing on-premises suites will no longer be supported. Until then, support for Publisher will continue and users can expect the same experience as today." Our designers at The Lones Group have known for a while this is coming. The writing has been on the wall. While other companies that provide design software have been continuing to innovate over the last few years, we haven't been seeing Microsoft put their research and development into the Microsoft Publis... 03/01/2024

In the swiftly changing environment of the 21st century, the fusion of real estate with technology marks a critical domain for innovation, development, and heightened efficiency. The wave of digital transformation sweeping through sectors worldwide positions the real estate industry on the brink of a major paradigm shift, fueled by technological advancements set to transform property transactions and management. This discussion ventures into the heart of such changes, examining how pioneering technologies are being woven into the fabric of real estate practices, and the consequences for those involved, and includes a concise introduction to what is artificial general intelligence and its anticipated impact on this transformation.The Digital Evolution in Real EstateThe fusion of real est... 02/27/2024

In this week's post, we'll talk about one aspect of setting up your YouTube channel. Be sure and read to the end of the post to learn about something that you may be doing that is hurting another person when you thought that you were helping them.Depending on your YouTube readiness level, this week's post may be a little out of sequence for you. In our YouTube Thursdays rebooted series, we've been looking at how to start from scratch with video creation. If that's true in your case (starting from scratch), then you aren't quite ready yet to worry about your YouTube channel. However, many reading these posts will already have put some videos on YouTube and so this post will be a good topic to consider: YouTube Banner Cover Images. In last week's post, I created a list of other ActiveRain... 02/29/2024

You can now choose between creating either a PowerSite Free or PowerSite Pro single property Website. Both are created using the Create New PowerSite button. Having added property details you publish your PowerSite and can then choose if you want our PowerSite Free or PowerSite Pro. But how do they differ?Here are the differences:  02/24/2024

We are excited to present this PowerSite Pro single property Website: 658LiveOak.com Marketed by Christie's Master's Circle REALTOR, Fouad Talout, and Pascale Karam the Website highlights a spectacular $9.8MM, 7 bedroom, 7 bath, 14,000 sq ft estate, on just over 3 aces.  Using our new PowerSite Pro platform, Fouad and Jack have added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell ele... 02/24/2024

This week we focus on the RPR (Realtors Property Resource®) mobile app. RPR delivers on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS®, and offered at no additional cost. Easily accessed through desktop, iOS, and Android devices.You don’t need to be at your desktop computer to create a CMA! The RPR Mobile app gives you the ability to create a comparable market analysis to help your sellers set a listing price, or to help your buyers make a better offer. The video shows you all the steps necessary to search for properties, add properties to your report , set an order, run the report itself, and options for how to electronically deliver it to your clients.  02/21/2024

Have you been following along in this rebooted YouTube Thursdays series? You can use that link if you want to catch up on the previous posts.We are going to take a break this week from teaching new editing skills. Have you started your homework assignments yet? You can use this week to catch up.Meanwhile, this week, let's take a look at the group of ActiveRain members that have been trail blazing a path in the video world. I may have missed some, and I'd like you to chime in by making a comment if I have!I also wanted to highlight the "Honorable Mentions" because that means there is at least some beginning important steps taken to promote yourself via video creation. Sometimes a YouTube channel is just a collection of listings videos that you get from the photographer that you pay for t... 02/22/2024

How to Read Google Search Console and Google Analytics.Google Analytics and Google Search console can be confusing but I want to show you the data you can get from each and how they can help your web presence.   02/18/2024

Today I was helping a client with their website and we discovered by they weren't getting any leads sign in. This is the second site I've worked on recently were the forced sign in was over-written by the bloatware scripts that are there to make the site look "pretty". This is the second site I've worked on where this happens. I'm not fond of scripts that take a fast, functional site and weight it down and destroy the strong points of the site.   Bob McCranie Texas Pride Realty Group -HomeSmart Stars972-754-0582 cell  Bob@BobMcCranie.com Copyright © All Rights Reserved My Sites: www.CoachBobMcCranie.comwww.TexasPrideRealty.comwww.TodaysDFW.comwww.FleeRedStates.comwww.AustinBestAgent.comwww.TodaysEastTexas.com   02/16/2024