Real Estate Technology & Tools

Source: Statista Phishing is one of the longest-running cybersecurity threats, with the first iterations of this style of email fraud believed to have originated in 1995. It first gained widespread notoriety in 2000 with the ILOVEYOU virus, also known as Love Bug, spread to millions of Windows PCs via a corrupted email attachment. In 2024, the threat landscape might have evolved, but attachments can still be considered the biggest security risk. As an analysis of 183 million phishing simulations conducted by customers of enterprise cybersecurity firm Proofpoint shows, almost one in six recipients of a phishing email containing a suspicious attachment failed the test set by their IT department. Attempts at link-based phishing, which can range from directing a user to a malicious website ... 03/29/2024

We are excited to present this PowerSite Pro single property Website:1332McCay.comMarketed by Christie's Master's Circle REALTOR, Fouad Talout, and Jack Spahr the Website highlights a spectacular $6.99MM, 6 bedroom, 7/3 bath, 13,722 square home on 1.47 acres in McLean, VA.  Using our new PowerSite Pro platform, Fouad and Jack have added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell ... 03/29/2024

Here is the north Texas real estate market update for  March 29 2024.New properties for sale 769Back On Market 131Price Decrease 482Price increase 66Active kick out 12Active option contract 314Active contingent 57Pending listings 366Sold listings 564Expired listings 27Cancelled listings 89Withdrawn listings 6Temporary off market listings 54Coming soon listings 124 03/29/2024

There are lots of affordable drones on the market but many of them are not designed for commercial applications. Consumer drones may not have the battery life and sensors needed to handle complex missions.  Businesses need to do their homework on take off weight, cameras, object tracking and various other features to make the right choice.  This infographic from Drone Shop covers top drones made for commercial use:  03/27/2024

RETS or the Real Estate Transaction Standard is a framework that streamlines property listing data transfers among MLSs, agents, and brokers to address decentralization in the real estate industry and speed the development of IDX, apps, and other products.RETS MeaningThe Real Estate Transaction Standard (RETS) is an XML-based protocol used by the real estate industry to facilitate the exchange of data between software applications.RETS allows different real estate software systems to share information such as property listings, broker and agent data, office information, and more.RETS standardizes how real estate data is formatted, structured, and shared between technology systems. It provides a common language for software to request and provide information to each other.This interopera... 03/30/2024

The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers.   YouTube Thursday, flying a real estate drone. This blog post is all about one very important element of your real estate video channel productions uploaded to YouTube. Weaving in overhead drone aerial stills and full motion aerial video captures to market your property listings. The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers. But if you have never flown a drone, here are some practical tips to remember before you do. First things first. Get part 107 FAA license certified because flying a drone is commercial activity. The knowledge you ge... 03/23/2024

 What's wrong with a little dreaming? Colorado has so many different gorgeous places to live.  03/21/2024

We are going to be at RE/MAX's R4 Conference in Las Vegas from March 25th-29th: If you happen to be attending, please stop by and let us walk you through our product. The Kukun Portal will help you retain clients and convert leads into sales during these difficult times for less than the cost of a one takeout dinner per month on Grubhub. And if you aren't able to make it to R4, either because you are not with RE/MAX or because you simply couldn't manage to get away, consider visiting us at www.kukun.ai and requesting a demo.  03/21/2024

This week on YouTube Thursdays, let's look at a very practical how-to type of post. How to Embed YouTube videos and YouTube shorts in your ActiveRain blog post. I have written posts on each of these before. But today is going to be more of a show rather than tell. You'll see the how-to video at the bottom of this post so you can watch.In the video shown on the right, that is a YouTube short from Emily Berdon (who was featured in an earlier YouTube Thrusdays post, see that link if you want to go check that out). But as you can see with a YouTube short, that it is in a vertical orientation because these are primarly viewed on mobile devices. However, they are NOT exclusive to mobile devices. What if you want to share a good YouTube short within a blog post. There are a couple of things to... 03/21/2024

YouTube Thursday, flying a real estate drone.This blog post is all about one very important element of your real estate video channel productions uploaded to YouTube.Weaving in overhead drone aerial stills and full motion aerial video captures to market your property listings.The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers.But if you have never flown a drone, here are some practical tips to remember before you do. First things first.Get part 107 FAA license certified because flying a drone is commercial activity.The knowledge you get to pass the FAA exam to obtain an unmanned pilots license for safe drone flying is so worth it. Plus it is the law. No one wants to cause an accident or bot... 03/20/2024

Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds:  03/19/2024

You have a real estate website and get some traffic from search engines.Everything is fine but you don’t know how your users behave on your website, so you configured Google Analytics and collected some useful information.After a while, you might want more, more information, more events, more conversations, etc. But how would you get that?That’s where GTM or Google Tag Manager comes into play, a very advanced tool by Google to set up custom events and organize the data.Let’s talk about this tool, I bet 90% of real estate professionals don’t know about it. If you want to surpass them, continue reading.Why Use Google Tag Manager for RE Websites?It enhances your analytics.Google Tag Manager allows you to gain valuable insights into user behavior on your real estate website. You can track h... 03/23/2024

We are excited to present this PowerSite single property Website: 4405OldWesleyanWoods.com Marketed by Leslie Tomasini and Pam Gebhardt at RE/MAX Around Atlanta Realty the Website highlights a $2.5MM, 6 bedroom, 8 bedroom brick home in the prestigious Country Club of the South, Johns Creek, Georgia.  Using our PowerSite platform, Leslie and Pam have added: lots of high definition photos a detailed description property documents a print brochure office info an embedded Virtual Tour a property map agent contact information. Pam Gebhardt, a REALTOR® for 30 years, and her team expertly and patiently guide you through the home buying or selling process. Her clients feel that they can call on her for help or advice long after the sale is completed. She is involved in the community and knows w... 03/19/2024

Informative read! Real estate websites play a crucial role in today's market. This blog likely highlights essential features that can enhance user experience and drive engagement. Looking forward to learning more about must-have features for a successful real estate website!Have a super fantastic week!Joe Jackson, Realtor-KWCP No one wants to have an incomplete website, a website that lacks something. a website that is not as perfect as it should be, But what are the metrics? or better say, what are the must-have features you should have on your website? There are several aspects that you need to have features on, the most important ones are these: Property Listings and Search Marketing Tools & Calculators Engaging Content and Blogs I’ll show you which features your website should have ... 03/18/2024

If you’re a realtor or real estate agent looking to revolutionize your real estate business, being part of Kukun’s real estate client management software iHomeManager can be a smart decision. The database will give you and your clients access to powerful information and proprietary data in the real estate industry. Taking your business to the next level, and giving your client a customizable experience, is possible through the Customer Relationship Management (CRM) solution. You can utilize the technology to effectively oversee all interactions and relationships between your real estate agency and its clientele, both current and prospective. The primary objective is straightforward: Enhance business relationships. Thanks to our real estate marketplace, you can maintain strong customer c... 03/18/2024

If you operate a real estate business, having an effective and impactful website is not just recommended, it is vital to your livelihood. Like many other industries, real estate has moved online, and although we are still talking about physical bricks and mortar, the value that you can add with a well thought out, visually compelling site will make a huge difference to your business, meaning your ability to sell properties quickly, at or above going market rate.You can also check our guide on how to attract millennial homebuyers with your social media.Does your business’ website need an overhaul? Here are three signs that it potentially does:A High Bounce RateYou may not know what a bounce rate is, but it’s a pretty simple concept. A ‘bounce’ is when a user clicks onto your site, but th... 03/16/2024

This has been an extremely hectic week and I didn't have time to put together any new lessons for video editing. However, I have a few random/rambling kinds of things to share so the week won't be a total silence 😄The first thing on the rambling list is AI and SEO - With all the prolific content being produced by AI, it is harder to determine what is real or computer generated. However we still want and need the human element in the basis of the information that we consume. YouTube is still a medium (and will remain so) that is very much "human-centric". What I mean is that if you see a real live, breathing human sitting in front of the camera and sharing their personal knowledge with you, you know it's source. It is our life experience being shared. People watch, like, and CONNECT. As ... 03/14/2024

Greetings, savvy home sellers! Are you ready to embark on a journey into the wonderful world of real estate, where technology reigns supreme and unicorns frolic in the virtual meadows? Well, maybe not the unicorns part, but trust me – when it comes to selling your home, technology is your best friend! So grab your smartphone and your sense of humor, because we're about to dive into the magical realm of tech-savvy home selling – with a side of wit and wisdom, of course.Picture Perfect: The Magic of Professional PhotographyAh, the humble listing photo – it's like the cover of a book, but for your home! In today's digital age, high-quality photos are non-negotiable when it comes to selling your home faster and for a better price. So, say goodbye to blurry, poorly lit snapshots and hello to... 03/12/2024

While all realtors recognize the importance of generating leads and dedicate significant time to it, far fewer invest substantial efforts into customer retention. Consequently, despite achieving high levels of customer satisfaction, many struggle to secure repeat business. Research conducted by Remax indicates that although approximately 90% of clients were happy with their realtors and expressed willingness to do business with them again, a mere 17% actually did. While some of this discrepancy may be attributed to clients no longer residing in that local market, after all many people selling a home do so because they are moving far away, those who used a realtor to buy a home could be expected to return when selling later down the road. Assuming that roughly half of the polled individu... 03/11/2024

No one wants to have an incomplete website, a website that lacks something. a website that is not as perfect as it should be,But what are the metrics? or better say, what are the must-have features you should have on your website?There are several aspects that you need to have features on, the most important ones are these: Property Listings and Search Marketing Tools & Calculators Engaging Content and Blogs I’ll show you which features your website should have on each one of these aspects, so let’s dive in:Property Listings and Search A robust listings database is crucial for any real estate website. Agents and brokers want a one-stop shop where clients can search all available properties that meet their needs. Include listings from the local MLS as well as your agency’s private listin... 03/14/2024