Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Hugh Thomas Lorch, Specializing In Luxury Homes
(EXP Realty)
Comments 0
It's the only "sane" way to dramatically improve your business and your life..If your average home sales price is:$200,000 raise it to $400,000$400,000 raise it to $800,000$800,000 raise it to $1,600,000More Money .. Less ClientsHere's a whole bunch of ways to accomplish it..Click on the link or ...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 17
Real estate agents make all sorts of claims about their listings and about their services. Some of those claims - like saying that  your waterfront listing has the finest beach or the most beautiful view on the lake - are classified as puffery and are largely ignored by the general public. (That'...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 31
This week, we direct our focus to listing videos.  First of all, we like to use interactive 3D tours, aerial videos, and slide-shows as visual marketing pieces for listings, with the addition of a lifestyle video to highlight the “feel of the property.”  The effort is to attract the right buyer ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
 If there’s one way to provide a listing presentation, there are hundreds. We read blog post; glance through others’ listing presentation binders; discuss methods of presenting; and watch video of many different styles. Personally, I have never participated in any of those learning sessions. Much...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
Do you march to your own drummer?  It’s often a difficult task because you are surrounded by “the conventional” approaches that are expected from an agent. Every area has its own flavor, style and expectations of the traditional routines for listing and securing buyers. The long-established metho...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 5
  We often get the question in our email after posting "purple envelope success stories" ....where DO those envelopes come from ?   We have done monthly mailngs for decades and added different variations of the newsletter for different target audiences...but always in purple envelopes which are r...

By Amanda S. Davidson, Alexandria Virginia Homes For Sale
(Amanda Davidson Real Estate Group)
Comments 21
Are you in search of your dream home? House hunting can be an exciting experience. You get to tour different houses for sale in Kingstowne VA. But how many should you see before making an offer especially considering a house is a huge investment? The answer is there's no magic number! It depends ...

By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
Upper Marlboro Zip code 20774 MD Homes for Sale and Sold for MARCH 2018   Upper Marlboro zip code 20774, MD Homes for Sale has seen  steady price improvement month to month as well as year to year as inventory levels remain consistent with season.   Homes Recently Sold in Marlboro Zip Code 20774 ...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 13
Our "Signature Gesture" is a Cupcake!      In Real Estate 101 one of the first things you learn is to make sure that EVERYONE you know and EVERYONE you meet knows what  you do....I remember what now seems like a century ago writing out cards as a newly licensed agent and including a business card...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 2
As Lou Saw It.....  "Integrity shows, and we will be judged by our integrity; we either have it or we don't."  Lou Ludwig   and we all know, Lou Ludwig had it!!    Motivational Power Quote   Integrity is a 100 Percent Thing   "Integrity is not a 90 percent thing, not a 95 percent thing - - either...

By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
Bowie Zip code 20716 MD Homes for Sale and Sold for MARCH 2018   Bowie Zip code 20716, MD Homes for Sale has seen   steady price improvement    month to month as well as year to year as inventory levels    remain consistent with season.   Homes Recently Sold in Bowie Zip Code 20716 for March 2018...

By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
Bowie Zip code 20715 MD Homes for Sale and Sold for MARCH 2018   Bowie Zip code 20715, MD Homes for Sale has seen   steady price improvement    month to month as well as year to year as inventory levels remain consistent with season.   Homes Recently Sold in Bowie Zip Code 20715 for March 2018:  ...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 5
On April 17, 2018, California Association of Realtors (C.A.R) reported that homes values increased 0.7% at an average price of $280,000 in March of 2018 from an average price of $278,000 in February of 2018, and higher 7.7% from $260,000 in March of 2017. While, homes sales jumped 32.1% in March ...

By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
Bowie Zip code 20720 MD Homes for Sale and Sold for MARCH 2018   Bowie Zip code 20720, MD Homes for Sale has seen   steady price improvement    month to month as well as year to year as inventory levels    remain consistent with season.   Homes Recently Sold in Bowie Zip Code 20720 for March 2018...

By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
Fort Washington code 20744 MD Homes for Sale and Sold for MARCH 2018   Fort Washington Zip code 20744, MD Homes for Sale has seen   steady price improvement    month to month as well as year to year as inventory levels    remain consistent with season.   Homes Recently Sold in Fort Washington Zip...

By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
Bowie Zip code 20721 MD Homes for Sale and Sold for MARCH 2018   Bowie Zip code 20721, MD Homes for Sale has seen   steady price improvement    month to month as well as year to year as inventory levels    remain consistent with season.   Homes Recently Sold in Bowie Zip Code 20721 for March 2018...

By Brenda K, Your real estate consultant for life...
(Keller Williams Select Realty)
Comments 1
 The two questions my clients ask me all time is, "if I do this and this, will I get my money back" or "I have done this and this and want my money back when I sell" Let's tackle the first one:  If I do this and this before listing, will I get my money back when I sell? The answer is "No" you may...

By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
Wheaton Zip code 20902 MD Homes for Sale and Sold for MARCH 2018    Wheaton Zip code 20902, MD Homes for Sale has seen   steady price improvement    month to month as well as year to year as inventory levels    remain consistent with season.   Homes Recently Sold in Wheaton Zip Code 20902 for Mar...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 2
Lou encouraged us to be prepared. Whatever we are working towards, make the time and effort to prepare for that every day. Those efforts will build up and add up to what you are seeking.   Motivational Power Quote   Your Preparation Today - Creates Your Future    “The best preparation for tomorro...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 14
Buyers' agents said that 77% of buyers found it easier to visualize a staged home. 49% of these agents said that staged homes had an effect on the way the buyers viewed the homes.  Unlock the Buyer's Imagination, Increase the Seller's Bottom Line Almost 2000 REALTORS® participated in a survey ask...