Special offer

Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
In the world of real estate, numerous myths often cause buyers to hesitate in their search for a home.  Here are a few that I may or may not agree with.I am not sure if buying is always the best option for some folks depending on their individual circumstances.  However, working with a knowledgeable real estate agent can make all the difference in preparing you for homeownership.Don't count yourself out; with the right support, you can find your dream home without the stress!#realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #financehub #dreamhome #homeownership #homebuying #homesearch #buyingahome
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 23 2024.New properties for sale 402Back On Market 136Price Decrease 525Price increase 61Active kick out 25Active option contract 463Active contingent 82Pending listings 539Sold listings 461Expired listings 14Cancelled listings 97Withdrawn listings 8Temporary off market listings 60Coming soon listings 118
Comments 2
By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
In recent years, artificial intelligence (AI) has become a powerful tool across various industries, and real estate is no exception. From improving property search algorithms to streamlining customer service, AI offers numerous benefits for realtors looking to stay ahead in a competitive market. Here's what realtors should know about AI and how they can leverage it to enhance their business: Enhanced Property Search: AI-powered algorithms can analyze vast amounts of data to provide more accurate property recommendations to clients. By considering factors such as location, price range, amenities, and historical sales data, AI can help realtors find properties that best match their clients' preferences. Predictive Analytics: AI can analyze market trends and historical data to predict futu...
Comments 1
By Denise Gentile, REALTOR , Riverside County
(Coldwell Banker Associated Brokers Realty)
Blessed to be in the “Top Ten” for the Month of March out of the Menifee Coldwell Banker ABR office. I’d like to give a warm Thank you to all of my past, present, and future clients who helped me to achieve this, and for putting their trust in me, and also continue to support me with their kind referral’s. I love what I do! . If you’re thinking of selling, or buying Coldwell Banker ABR, and I would welcome the opportunity to assist you too! Call/text Denise at 951-751-1311 for a free consultation today. *21 years experience* “Results Driven” Dre:01392403 #denisegentilerealtor #realestateagent #menifee #topten #coldwellbankerabr #inlandempire #riversidecounty #california #realtor #buy #sell #invest #relocation #listingagent #luxuryhomes #vacationhome #waterfronthomes #canyonlake #murriet...
Comments 1
By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
CURRENT INTEREST RATES BEING REPORTED ACROSS THE NATION:Mortgage News Daily:30 Year 7.37%15 Year 6.82%Mortgage Bankers Association:30 Year 7.01%15 Year 6.46%Freddie Mac Reports:30 Year 6.88%15 Year 6.16% To find out what today's INTEREST RATES are here in Central Florida>>>>>  CLICK HERETo find out about the State of Orlando's Real Estate Market, check our YouTube playlist >>>>> CLICK HERECALL US for a personal Referral to one of my expert Mortgage Broker Partners who can answer All your Mortgage Questions…at no cost or Obligation! We want to help!These are rates directly from these entity's published information and have no bearing on the rates or fees you may have to pay to obtain a mortgage. Your rate will always depend on your scenario and qualifications. If you are looking for the ...
Comments 0
By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
PictureConstruction Loans and CASH OUT on O/O Properties! $2,050,000 Construction loan to purchase & construct self-storage facility in Texas  This one got 80% because it was his FIRST Self Storage project. He owned the land which was basically his equity and we got him the money to fully construct. VERY LITTLE OUT OF HIS OWN POCKET!   WHAT ASSETS ARE YOU SITTING ON THAT CAN BE LEVERAGED FOR FUTURE INCOME? It’s time to think about these things…rates aren’t going down quickly….start thinking about the future now.  Cash Out on Owner-Occupied Properties….  In Commercial lending, Owner-Occupied properties are when the business that our borrower owns occupies more than 51% of the property, they don’t live there, their business is there. Many of these borrowers bought the properties with SBA ...
Comments 0
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 22 2024.New properties for sale 136Back On Market 49Price Decrease 144Price increase 11Active kick out 11Active option contract 205Active contingent 31Pending listings 178Sold listings 78Expired listings 20Cancelled listings 12Withdrawn listings 3Temporary off market listings 30Coming soon listings 48
Comments 2
By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
After reading the barrage of articles about all the changes or should I say impending doom in real estate such as real estate 3.0, more transparency, etc. the one thing that is not being said or highlighted is: Real estate agents are salespeople who are licensed! Pretty simple! And yet, how many real estate agents think of themselves as salespeople? I remember taking my 90-hour pre-licensing course and the instructor told all those in attendance that real estate was all about marketing and they as real estate agents were marketers.  With over four decades of sales experience, I knew that was false and decided not to engage in a fruitless discussion. Marketing is about attracting, hopefully positive, attention from the targeted audience. Successful salespeople understand that sales is e...
Comments 1
By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Sometimes the most simple question must be asked “Why do people buy?” In this book, buy•ology, the author, Martin Lindstrom, looks to answer this question from a three years of extensive research into neuromarketing and the impact to the subconscious brain.With 11 chapters that range from discussing the study to learning is “sex” sells, the reader gains some greater insight as to why people buy.  For those in real estate agents this research may provide even greater clarity.Several chapters I found particularly fascinating. As in Chapter Four entitled “I Can’t See Clearly Now” Subliminal Messaging, Alive and Well.” I did not know subliminal advertising was banned by the National Association of Broadcaster in June of 1958. This was due to one incident (later claimed to be a lie) where su...
Comments 4
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 21 2024.New properties for sale 275Back On Market 50Price Decrease 163Price increase 21Active kick out 6Active option contract 194Active contingent 35Pending listings 222Sold listings 132Expired listings 26Cancelled listings 23Withdrawn listings 3Temporary off market listings 24Coming soon listings 41
Comments 4
By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
I am not a big fan of time share units but if that is what you want to talk about, lets get it on.  It was another rough week for would-be-buyers, with 30-yr mortgage rates approaching 7.5% in response to hotter retail sales data and comments from Fed Chair Powell.Despite this, the spring buying & selling season is definitely here, with rising competition levels and faster sales.Looking to take some profits or make a move?Let's talk! #housingmarket #realestatenews #housingmarketupdates #realestatemarket #mortgage #realestate #whatsupwithrealestate
Comments 2
By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
After reading the barrage of articles about all the changes or should I say impending doom in real estate such as real estate 3.0, more transparency, etc. the one thing that is not being said or highlighted is:Real estate agents are salespeople who are licensed!Pretty simple! And yet, how many real estate agents think of themselves as salespeople?I remember taking my 90-hour pre-licensing course and the instructor told all those in attendance that real estate was all about marketing and they as real estate agents were marketers.  With over four decades of sales experience, I knew that was false and decided not to engage in a fruitless discussion.Marketing is about attracting, hopefully positive, attention from the targeted audience.Successful salespeople understand that sales is essenti...
Comments 9
By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
      Most people are satisfied with their realtors. Surveys suggest that 90% percent of clients would do business with their realtor again---and most would recommend their realtor to a friend. Yet, only 30% of the time do clients actually return. Now, of course, some clients are moving away from the area, but you would still expect people to use the realtor who helped them buy when they subsequently sell. Why don’t realtors see more client referrals and repeat business?    Transactional Nature of Real Estate: Real estate transactions are typically infrequent compared to other industries, such as retail or service-based businesses. Clients may only need the services of a realtor when buying or selling a property, which means there may be long periods between transactions. During these l...
Comments 7
By Debra Leisek
( Bay Realty,Inc Homer Alaska)
We are All Very Proud of You Jill!Sky's the Limit!!Check Our Ad in This Week's Homer News! Homes, Multi Family, Land or Business  We Will Help You Find What You are Looking for! Call 907-235-6183 for more Information! #BayRealtyAlaska #HomesforsaleinHomer #RealEstateforSaleinAlaskaBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding R...
Comments 9
Here is the north Texas real estate market update for the week ending  April 20 2024.New properties for sale 4148Back On Market 722Price Decrease 3631Price increase 526Active kick out 90Active option contract 2151Active contingent 436Pending listings 2646Sold listings 2295Expired listings 250Cancelled listings 521Withdrawn listings 39Temporary off market listings 332Coming soon listings 775
Comments 6
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 20 2024.New properties for sale 894Back On Market 124Price Decrease 696Price increase 72Active kick out 10Active option contract 291Active contingent 63Pending listings 380Sold listings 512Expired listings 33Cancelled listings 72Withdrawn listings 12Temporary off market listings 59Coming soon listings 107 
Comments 2
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 62 CLASSIC COURT LN, Santa Rosa Beach, FL 32459MLS #: 933325Price: $795,000Beds: 3Baths: 3.5Sq feet: 1,813 Call John Skinner Sr. 850-687-3440 to see if this property is still available Cottages of Santa Rosa Beach is within walking distance to Scenic Highway 30A, Gulf Place Town Center with shopping, restaurants and public events, Ed Walline Regional Beach access along with the beautiful white sand beaches and emerald waters of the Gulf of Mexico. This comfortable 3 bedroom/3.5 bathroom home is in a small, quaint neighborhood of 16. Other features are a covered front porch, back patio, granite countertops, stainless appliances, an open floor plan with the master suite and a half bath on the first floor and two bedrooms/two bathrooms along with a family room upstairs. T...
Comments 0
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 15 Cypress Street UNIT 266, Santa Rosa Beach, FL 32459MLS number: 943894Price: $551,000Beds: 2Baths: 1.5Sq feet: 1,096 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Do not miss your chance to purchase this townhome with the perfect location! RIGHT on the pool for convenience, yet you can relax on your balcony with so much privacy due to the gorgeous lush foliage. Beautifully maintained and new easy maintenance vinyl plank flooring throughout, fresh coat of paint, and new HVAC as of 2021! 1st floor lanai off the living area and 2nd floor lanai off of the master bedroom - both overlooking one of the gorgeous pools. Cassine Gardens has 2 pools, a picnic area, lake, a walking trail; plus miles of additional hiking trails in the State Park...
Comments 0
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 3587 Waverly Circle, Destin, FL 32541MLS #: 938533Price: $1,995,000Beds: 5Baths: 4 Sq feet: 2,695 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Nestled in one of the most lush and coveted locations in Destin Pointe, this turnkey beach house is what you've been waiting for with INCREDIBLE rental history! Thoughtfully configured as a primary residence, second home, or vacation rental, 5 bedrooms plus 4 bathrooms and multiple porches are spread across levels! Inviting, light-filled rooms welcome you, while the home's coastal chic ambiance suggests casually elegant living and entertaining in all seasons. This beautifully designed home has high end finishes throughout, two master suites, a gourmet kitchen with state of the art appliances, an...
Comments 0
By Bion Grady, Douglas County Real Estate Specialist
(Maximum One Greater Atlanta Realtors)
Welcome to our real estate blog, where we delve into market insights and offer guidance to homeowners considering selling their properties. In this post, we'll explore why the current real estate landscape presents a prime opportunity for sellers to maximize their returns.Low Inventory, High Demand:As of 04/19/2024, the real estate market is characterized by a significant shortage of available homes for sale. This imbalance between supply and demand has created a seller's market in many regions, with a surplus of eager buyers vying for limited inventory. This scarcity of homes has led to increased competition among buyers, often resulting in multiple offers and bidding wars.Favorable Selling Conditions:For homeowners contemplating selling their properties, these conditions couldn't be m...
Comments 3